Challenges and Solutions

Your Challenge: Create more business.

Our Solution: Let us guide you to what will bring the greatest results at the lowest price. Together we will develop a Marketing Strategy to reach the best people with the right message.

Challenge: How to get more people to your website.

Solution: Search Engine Optimization improves your Google ranking and helps people find your site.

Challenge: People look at the site but don't buy.

Solution: Focus on how your products meet people's needs, not just on what you have to sell. A Website Analysis suggests what to say and how to show it.

For a free evaluation of your marketing needs, call account representative Robert Gluckson at (949) 295-2045.

Discover which of the following services will best meet your needs:

Market Your Vision

Marketing Analysis and Project Management

After a free consultation to assess your business strengths and needs, we create a marketing plan, write copy, and oversee website design and graphic design projects.

Our Service:

• Create a marketing plan
• Start-to-finish project management

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Website Design

Create a custom website that integrates your vision, words, and pictures. We can work from content you provide or we can create it for you.

Our Service:

• Personal consultation and planning session
• Creation of text and all necessary work on images
• Custom design
• Navigation buttons and links
• All images and photographs made web-ready
• Set up of your web address and server
• Your site published on the web

Optional: We can provide your web hosting, at low cost.

Note: a Market Analysis (see above) is recommended but not required.

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Website Design: Ultimate Sites

More complex websites can be created, to accomodate your needs.

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Secure Online Sales

Conduct safe, secure monetary transactions on your site, with direct payments to your account.

Our Service:

Integration of:

• Shopping Carts (from your provider or ours)
• Credit Card payments
• Paypal

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Search Engine Optimization

SEO is the art and science of getting noticed by search engines, like Google. It's how you make sure people can find your site when they search online. Try this test: Google your name, service, and location. If you’re not on the first page of the browser search results, call us! We guarantee results.

Service includes:

• Suggest content fixes to improve SEO
• Confer on keywords
• Write content and provide coding instruction to incorporate keywords in web page titles, headlines, and paragraphs throughout site
• Write Meta-description (that appears on Search Engine results page)
• Submit revised site to 60 search engines
• Provide coding and instruction to add keywords to titles, H-tags for headlines, Google Analytics and Google Maps (if desired), and meta-descriptions
• Outline Stage 2 website navigation revision and content development strategy

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Website Analysis

The analysis includes both written and visual content and suggests ways to improve navigation, readability, and communication. Small changes can result in dramatic improvements in the time visitors spend on your site. Learn the standards that establish – or lose – credibility. Learn how graphic design techniques help people process information quickly. Learn how you can improve your site and make it more effective.

The seven-page report describes the best visual communication tools to present your message. The report may be delivered in a personal interview, over the telephone, and/or in writing.

Our Service:

We analyze and report on your website's:

• Writing
• Layout
• Images
• Look and feel
• Links
• Navigation
• Meta-Tags
• Search Engine Optimization

Recommended: Combine a Web Critique with a Search Engine Optimization strategy to revise the site and dramatically increase viewer numbers and response rate.

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Website Repair

Are you costing yourself business without even realizing it? Typos, missing images and other surprisingly common mistakes leave visitors doubting your professionalism and the quality of your work. Broken links and other navigation errors frustrate your visitors and cause them to leave your site prematurely.

The appearance of your website not only creates an immediate and lasting impression, it can make the difference between whether or not someone does business with you.

Our Service:

We find and correct:

• Broken Links
• Navigation mistakes
• Missing graphics and photos
• Typos
• Misspellings
• Punctuation errors
• Grammatical mistakes
• Omissions
• Flaws in layout and appearance
• Errors in coding

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Copywriting

We get the best response when we share our gifts, so that our readers find what they are looking for. Strategic marketing considers the reader as well as the sponsor, and that spells success.

We write everything from websites to press releases to the back covers of books. Copywriting for Search Engine Marketing is a specialty. Free, how to get started instruction helps you get the most for your investment in quality writing.

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Website Copyediting

Revise written content to meet your vision and marketing goals, tighten copy, and correct grammar and spelling.

Our Service:

• Copyedit spelling, grammar, and punctuation
• Rewrite for clarity and marketing focus

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Webmastering

We keep your site up-to-date and running smoothly. We respond quicky to your requests for changes. We troubleshoot annoying and baffling problems.

Our Service:

Adding, removing, or changing:

• text
• calendars of events
• graphics and photos
• links
• meta-tags
• audio
• video
• animation
• newsletters
• articles

Services may include Troubleshooting and Website Redesign.

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Video / Audio

Video, with sound, is the hottest trend in website features today. A video presentation adds interest, provides sharply focused content, and enhances credibility. From a short, "talking-head" greeting, to a full-fledged documentary, we can support the production and integration of audio-visual imagery on your website.

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Profitable Social Media Marketing

Your friends and business contacts will support your business when you add social media marketing campaigns. When you share valuable information, you'll build new relationships with new readers, establish online credibility, and get higher Google rankings. Your campaign includes how-to info, research, training, and whatever level of "just do it" support you need.

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Newsletters (Creation, Copywriting, and Design)

Newsletters increase response from current customers, convert lookers into doers, and attract new clients from the internet.

Develop the Strategy to deliver the benefits you're looking for: sell new products, get more calls for service, add to your email list, attract organic web hits, and build credibility.

Our Service:

• Help write the site, including articles and calls to action, developing the benefits to maximize response.
• Design the site to highlight the benefits for you and your readers.
• Develop graphics and integrate all the pieces into a functional and attractive design.

The one-time design fee results in a template that can be applied to future productions.

The newsletter keeps drawing hits as a link page on your website.

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Graphic Design

Create an image for use as a logo, print promotion, or web graphic.

Our Service:

The image design process includes an interview to determine your target audiences and the benefits they desire. Your designer provides roughs of three approaches for you to choose from, and then uses your feedback to integrate their best aspects. The final image is optimized for a variety of media.

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Publish and Promote Your Book

A writer's creative muse, plus the desire to communicate, guide the author through the travails of self-doubt, time management, and technological blocks. We can guide you through the process of editing, printing, and publicity. A Good Cause Marketing writing and publishing coach can help all along the way.

Authors get respect, professional credibility, and public attention that can be far more valuable than the profit on two thousand books. Your book is a promotion opportunity that will build prestige, publicize your business, and put you in the public eye.

Our Service:

• Writing a marketing plan, book proposal, and publicity materials
• Copyediting
• Pre-press layout and picture formatting

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Print Design and Production

We design and layout print projects with Photoshop, Illustrator, and InDesign software. Professional-looking pages are ready for the printer, with appropriate typography, margins, and print-optimized photos and illustrations.

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Develop Multiple Streams of Income

Multiply your cash flow by supplying your web visitors with new products and services that may not cost you a cent.

Your site is up, your content good, and your Search Engine Optimization attracts the right target audiences. Some will become clients and customers, yet most don't buy. These viewers are a valuable resource that can produce revenue very soon. Multiple streams of income will expand your cash flow.

These are the basic ways to make money with the internet.

1. Sell your basic product or service.
2. Create your own new product: a book or training program -- offered as an e-book, video, or audio presentation -- or provided on a password-protected site or automated email delivery.
3. Sell the best books in your field, supplied and shipped at no cost to you.
4. Sell products supplied and shipped with no cost to you.
5. Send viewers to affiliate programs who sign them up and give you a share.
6. Get a commission on Google Adwords, which puts links to other sites on your page and pays every time your visitors click on one.

Our Service:

We create content to sell each of these products and services:

• Articles and Links pages attract visitors
• Newsletters bring them back to your site and new product pages
• Product sales pages make the offer
• Secure Online Sales pages take their money

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